AccelerateHER 2025 Cohort Spotlight: Gisella Glasgow

We’re excited to highlight Gisella Glasgow, founder of Plant & Sip and a member of our 2025 AccelerateHER cohort. Built from a love of creativity, plants, and bringing people together, Plant & Sip creates hands-on experiences that invite participants to slow down, connect, and create something beautiful. Drawing from her background in hospitality and her passion for crafting welcoming moments, Gisella has built a business rooted in joy, calm, and community. In this spotlight, she shares how Plant & Sip grew from simple craft nights into a meaningful creative business and what continues to inspire her along the way.

How did you come up with your business concept? What inspired you to start your own business?

Plant & Sip grew from my love for people, creativity, and the simple joy of making something with your hands. I realized there was a real need for fun, hands-on experiences that help people slow down, connect, and create something beautiful. Succulents were the perfect start, easy to care for, full of personality, and great for beginners. Plant & Sip became my way of sharing that joy with the community. Every workshop is a reminder of why I started: to bring people together through creativity and give them a little moment of peace and fun in their busy lives.

What’s your background? Could you tell us how each of these disciplines emerged in your work?

My background is in the hospitality industry, which taught me how to create warm, welcoming experiences and connect with people from all walks of life. I’ve always been naturally creative, hosting craft nights, decorating, and filling my home with plants. Over time, I realized how much joy these moments brought to others. Combining my hospitality experience with my love for hands-on creativity made Plant & Sip a natural fit. Succulents were the perfect medium. They're beautiful, beginner-friendly, and relaxing to work with. Plant & Sip became the place where my strengths came together: crafting, community, and creating memorable experiences that make people feel at ease and inspired.

What led you to take your work from an idea to pursuing it as a business?

The idea for Plant & Sip came from my love for plants and crafts, and my desire to bring that joy into everyone’s life. I wanted people to experience the beauty of plants without the stress that often comes with caring for them. Succulents were the perfect fit: low-maintenance, forgiving, and full of personality. What began as simple craft nights quickly grew into something more. Seeing how relaxed, inspired, and happy people felt creating their own succulent arrangements made me realize this could become a meaningful business. With my hospitality background and passion for connecting people, Plant & Sip naturally came to life as a way to share creativity, calm, and a little bit of nature with everyone.

How did you find your brand identity?

My brand identity grew from the heart of what I love - plants, creativity, and creating welcoming experiences. I wanted Plant & Sip to feel warm, hands-on, and approachable, just like my workshops. The use of succulents, natural textures, soft colors, and simple designs all came from my desire to make people feel relaxed and inspired. Over time, the brand naturally evolved into a reflection of who I am: creative, community-focused, and rooted in bringing a little beauty and calm into everyday life.

Do you have a personal and/or professional motto or mantra that you call upon during tough times? What is it and what does it mean to you?

Yes! I lean on a simple mantra: “Keep growing.” It reminds me that, just like the succulents I love, we can thrive even in less-than-perfect conditions. Growth isn’t always big or obvious; sometimes it’s quiet, steady, and slow. This mantra helps me stay grounded, patient, and focused on progress rather than perfection. It’s a reminder that every challenge is part of the journey, and that I’m still growing through it.

How do you pick back up on moving your business forward when perhaps feeling uninspired?

When I’m feeling uninspired, I go back to the root of why I started, creating joy, community, and simple beauty. I’ll spend time with my plants, try a new craft, or step into a workshop just to connect with people again. Seeing others light up instantly brings me back. I also give myself permission to pause, reset, and recharge. Inspiration always returns when I reconnect with creativity and the purpose behind Plant & Sip.

What have you gained so far from being a part of the AccelerateHER cohort?

Being part of the AccelerateHER cohort has given me clarity, confidence, and a stronger foundation for growth. I’ve gained practical tools, trusted mentors, and a fun, diverse, supportive community of girls who truly understand the entrepreneurial journey. It’s helped me think bigger, refine my strategy, and feel more empowered as a business owner.

Name a woman or gender-expansive individual, past or present, whom you admire or look up to. Why?

One woman I deeply admire is my daughter. Her strength, resilience, and ability to balancing life with grace inspires me every day. Watching her chase her goals, care for her family, and continue growing as a person reminds me why I work so hard. She motivates me to lead with love, stay determined, and keep building a legacy she can be proud of.

Learn more about Plant & Sip at their website here. 

AccelerateHER 2025 Cohort Spotlight: Cat Colonna

We’re excited to highlight Cat Colonna, founder of Varsity Sports Massage and a member of the 2025 AccelerateHER cohort. Built at the intersection of performance, recovery, and science, Varsity Sports Massage was created to address a gap Cat saw firsthand: people training hard without the recovery support needed to move well and stay injury-free. In this spotlight, Cat shares how her background in fitness, massage therapy, and performance science shaped her approach and continues to guide the work she’s building today.

• How did you come up with your business concept? What inspired you to start your own business?

Varsity Sports Massage grew out of a gap I noticed between how hard people train and how little attention most give to recovery. As a massage therapist and former trainer, I saw athletes and active adults alike putting in serious work at the gym, on the field, and in their daily routines without access to structured recovery that could help them move better and stay injury free. The “aha moment” came when I started supporting my daughter, Shiloh, through her national level taekwondo training. Watching how much her body endured made me realize that recovery isn’t just a luxury; it’s a performance tool and a form of injury prevention that’s often overlooked, especially for young athletes. That realization pushed me to specialize in sports focused massage and outreach to student athletes, while still serving the broader community of active individuals. Varsity Sports Massage was built on that vision: to make evidence based recovery accessible to anyone working toward better performance, whether that’s on a mat, a field, or in everyday life.

• What’s your background? Could you tell us how each of these disciplines emerged in your work?

My career began in fitness, working one-on-one as a personal trainer. I loved helping people build strength, but I also noticed how often progress stalled because of pain, imbalance, or injury. That curiosity about how the body moves and recovers led me to pursue massage therapy, where I could work more directly with tissue and recovery processes. Over time, I realized that effective performance work doesn’t separate training and recovery, they have to inform each other. That connection became the foundation for my approach. I’ve since become a corrective exercise specialist and have continued studying biology at Harvard Extension, where my coursework in anatomy, physiology, and neuroscience deepens my understanding of how the body adapts under stress. Each discipline I’ve studied—training, massage therapy, and corrective exercise, built on the one before it. Together they shaped Varsity Sports Massage into a performance-based recovery practice designed to keep athletes and active adults moving well and performing at their highest potential.

•  What led you to take your work from an idea to pursuing it as a business?

I originally started my massage practice with a focus on therapeutic and medical massage. My goal was to help people recover from pain and injury through evidence-based bodywork. Over time, my daughter Shiloh’s journey as a competitive taekwondo athlete changed my perspective. Watching the physical demands of her training and the limited recovery resources available for young athletes made me realize that this level of focused care was missing from most athletic programs. That realization pushed me to evolve my practice into what is now Varsity Sports Massage. I wanted to bridge the gap between healthcare and athletic performance by offering recovery that is functional, accessible, and tailored to people who push their bodies, whether they are youth competitors or active adults. Building a business around that mission has allowed me to serve a broader community and promote recovery as an essential part of performance, not an afterthought.

• Do you have a personal and/or professional motto or mantra that you call upon during tough times? What is it and what does it mean to you?

My personal mantra is “I am open to creative solutions.” It reminds me that progress often comes from curiosity and flexibility rather than control. This mindset has allowed me tothink outside the box and create new ways to share and expand my work. One example is my Substack publication, The Recovery Lab, where I break down the science behind sports massage, recovery techniques, and performance strategies for athletes, coaches, and parents. It has become a space to translate evidence-based information into real-world understanding. That same openness also led to my Recovery Pop-Up workshops, which bring my recovery team directly to where athletes train. These events allow us to provide hands-on recovery, education, and performance tools on-site, reaching athletes who might not otherwise have access to these resources. Staying open to creative solutions keeps my work evolving and connected to the people it’s meant to serve.

•  How do you pick back up on moving your business forward when perhaps feeling uninspired?

For me, creativity and adaptability have always been the answer. When the pandemic hit, everything came to a standstill. Massage therapy was one of the industries most directly affected, and for a while, I didn’t know if I would even be allowed to physically work on people again. It was an unsettling time, but it also forced me to think differently about my career and what growth could look like. That uncertainty became an opportunity to pivot. I decided to pursue my graduate studies at Harvard, focusing on biology and research that deepened my understanding of the human body and recovery science. What started as a way to stay productive during a shutdown has turned into one of the best decisions I’ve made for my business. The knowledge I’ve gained has strengthened my ability to bridge science and practice, which now shapes how I approach every client, workshop, and educational project. Staying adaptable has always brought me back to purpose.

•  What have you gained so far from being a part of the AccelerateHER cohort?

Being part of the AccelerateHER cohort has been both inspiring and motivating. There is something powerful about being surrounded by other women who are building, problem solving, and finding new ways to grow their businesses. The sense of community and collaboration has reminded me that entrepreneurship doesn’t have to be isolating. It can be creative, supportive, and full of shared energy and ideas. Having the opportunity to lock in and focus on my business during this program has also created the mental space for new ideas to take shape. It has helped me step back, see Varsity Sports Massage from a broader perspective, and envision how I can expand the mission through new services and outreach. The experts that the AccelerateHER team has brought in have been amazing and have created a robust program that truly gives us the tools we need to be successful. The support and exchange of ideas within the cohort have encouraged me to think bigger about what is possible for both my business and the athletes and active adults I serve.

• Name a woman or gender-expansive individual, past or present, whom you admire or look up to. Why?

Two women who consistently inspire me are Brené Brown and Robin Arzón. Brené has inspired me to be brave, take risks, and expect the best. Her work on vulnerability and courage reminds me that uncertainty is a necessary part of growth and that showing up fully is what leads to progress, both personally and professionally. Robin Arzón motivates me through her grit and energy. Her perspective on movement as empowerment and her ability to constantly reinvent herself resonate deeply with how I approach both sports massage and entrepreneurship. She took her passion and turned it into purpose, encouraging others to keep moving forward. Both women remind me that resilience and authenticity are the foundation of meaningful work, values that continue to guide me as I build Varsity Sports Massage.

Learn more about Cat Colonna and Varsity Sports Massage on their website here.

AccelerateHER 2025 Cohort Spotlight: Monique Segovia

We’re excited to highlight 2025 AccelerateHER cohort member Monique Segovia, founder of The Brown Thumb. Rooted in plants, community, and care, The Brown Thumb is more than a business, it’s a space where softness, culture, and healing are allowed to coexist. What began as Monique’s personal practice for slowing down and tending to her own mental health has grown into a community-centered brand that invites others to do the same. In this spotlight, Monique shares the story behind The Brown Thumb, her journey into entrepreneurship, and how growth, both personal and professional, has shaped the work she’s building today.

• How did you come up with your business concept? What inspired you to start your own business?

The Brown Thumb grew out of my love for plants, the grounding aspects of tea, people, and healing. In Black and Brown communities, self-care and mental health are often talked about last or not talked about at all. But we deserve softness. Plants became that for me. They helped me slow down, check in with myself, and reconnect with who I was becoming. I realized how many of us needed a space like that...a place where culture, community, and healing could sit side by side. So The Brown Thumb became more than a business idea. It became a home for softness, rest, and joy.

• What’s your background? How did each piece show up in your work?

I come from a background in marketing and social media strategy, working with brands like Sally Beauty, Medi-Share, and CosmoProf. But before that, I worked at Disney and Publix, two places that shaped my heart for customer service. That’s where I learned how important it is to treat people like family and make them feel seen. All of that shows up at The Brown Thumb, from our community-driven branding to the warm, home-girl energy people feel when they walk in.

• What led you to take your work from an idea to pursuing it as a business?

To be completely honest: corporate burnout and mental health were the push. While I was still in corporate, I created The Brown Thumb as an outlet. Making planters, pouring candles, tending to plants, creating different teas, it was my safe space. It reconnected me with my inner child, the creative version of me I had buried under deadlines and pressure. I loved the corporate money, but I was drowning. And every night when I came home and worked on The Brown Thumb, I finally felt like I could breathe. That’s when I knew this wasn’t just a hobby, it was healing. Now, my biggest inspiration is my daughter. She gets to grow up seeing representation, watching her parents build something from love and culture, and she gets to be part of a world created for us. And I get to build my schedule around my beautiful flower instead of trying to fit her into the leftover corners of my day.

• How did you find your brand identity?

Our identity formed naturally through storytelling and community feedback. I didn’t want The Brown Thumb to feel perfect- I wanted it to feel and be honest. A homegirl vibe with warmth, culture, boldness, softness, humor, and a message underneath everything: growth looks different on everybody, and that’s okay. Over time, that became our look, our tone, and our personality.

• What’s your favorite thing about your workspace?

I love the energy, but also the honesty of the space. Yes, it feels like a small ecosystem of joy - people laughing, creating, sipping matcha, meeting new friends. But it’s also a place where people let go. We’ve had people sit on the couch and cry. We’ve had folks walk in at their lowest and leave feeling lighter. The store holds all of it...joy, vulnerability, softness, community. It feels like a place where people exhale. And honestly, one of my favorite things is my team. They make me laugh so much, they carry so much love with them, and they add their own magic to the atmosphere every single day.

• Do you have a personal and/or professional motto or mantra you call on during tough times? What does it mean to you?

My mantra is: “Don’t try. Just be.” My mom said this to me growing up, especially when anxiety made me mask or shrink myself. Whenever I feel that pressure building, I remind myself that who I am in that moment is enough and that authenticity carries into the way I run the business and create content. Another mantra from my dad is: “Stay sweet.” It guides how we treat every customer, every vendor, and our team. Kindness is our foundation.

• How do you pick back up on moving your business forward when you’re feeling uninspired?

I reconnect with myself and my purpose. I remind myself why I started and that what I’m building is bigger than whatever feeling I’m in. I also call my parents or close friends, they always know how to bring me back to center. And honestly, my team lifts me in ways they don’t even realize. I really, really cherish them. They remind me that I don’t have to hold everything by myself, and that this level of beautiful chaos can only exist because I’m surrounded by people who show up with heart. Each one of them is special, and they help me move forward even on the days when I question everything. Connection is important. We’re not meant to do life alone and that’s exactly why the store, the events, and the community mean so much to me. We all need each other more than we think.

• What have you gained so far from being part of the AccelerateHER cohort?

AccelerateHER has given me clarity, confidence, and community. I’ve gained tools that strengthen our operations, refine my voice as a founder, and help me build sustainable systems for growth. But honestly, I look forward to Friday mornings. It’s rare to sit in a room full of women who just get it... the highs, the fears, the burnout, the breakthroughs. I leave every session feeling supported, encouraged, and less alone.

• Name a woman or gender-expansive individual, past or present, whom you admire or look up to. Why?

There are quite a few but these are close to home: My mom. She owned her own daycare in a Black and Brown community and raised generations of kids with love. Even at her lowest, she showed up soft, humble, and steady. Watching her taught me how to build a business that feels like family. Heather from Stoke. A straight-up boss. I tell her this all the time- she’s boss goals. Entrepreneurship isn’t easy, and the way she leads with grace, strength, and clarity inspires me deeply. My daughter. She’s only two, but she has completely reshaped my life. She made me braver, more intentional, and more grounded. She shows up as her full self every day, and she inspires me to keep building a world where her softness is protected and celebrated.

Learn more about Monique Segovia and The Brown Thumb at their website here.

AccelerateHER 2025 Cohort Spotlight: Julie Pavelek

We’re excited to highlight Julie Pavelek, founder of Denton Classic Pilates and a member of our 2025 AccelerateHER Cohort. With deep roots in Denton and a background in dance, kinesiology, and classical Pilates training, Julie built her business out of both lived experience and a clear gap she saw in the local wellness community. Her work is grounded in the belief that movement heals, and in a commitment to helping clients feel strong, capable, and supported through intentional, traditional Pilates instruction.

In this spotlight, Julie shares her journey into business ownership, the experiences that shaped her teaching philosophy, and what she’s gained from building Denton Classic Pilates alongside the AccelerateHER cohort.

How did you come up with your business concept? What inspired you to start your own business?

Denton Classic Pilates developed out of my personal desire to teach the traditional method of Joseph Pilates on classical Pilates equipment. There are several Pilates studios in Denton but no one was teaching the way I was trained. I knew there was a need for this here and I could take my clientele to the next level. Simultaneously, I was approached by Crystal Hankel, the owner of Denton Sports Chiropractic, to set up shop in her building. I had already been teaching Pilates for 15 years at various studios in DFW, as well as out of my house so I already had some equipment to get started without much of a financial risk. This was the perfect time to take a chance and go for it!

What’s your background? Could you tell us how each of these disciplines emerged in your work?

I grew up in Denton and was a dancer throughout childhood, college and as a young adult. I first experienced Pilates at Texas A&M where I got a degree in kinesiology and dance. I was a public school dance teacher and drill team director right out of college. This experience greatly impacted how I teach today, forcing me to become really good at teaching non-movers how to move, which is a skill I still use every day. I became dedicated to Pilates after a life threatening pregnancy in 2010. Pilates helped rebuild my body and gave me relief from an old back injury that previously caused me pain daily. After years of practicing Pilates, I earned my comprehensive certification with Peak Pilates in 2013. These experiences give me the ability to relate to my clients that are struggling or severely deconditioned. After doing so much Pilates myself, I know what each exercise should feel like and am able to communicate clear instructions, cues and sensations.

What led you to take your work from an idea to pursuing it as a business?

I never set out to be an entrepreneur but it was a natural progression in my career. After being an instructor for so long, I wanted to teach the way Pilates was meant to be taught. To do that, I had to create the space myself since it didn’t already exist in Denton.

Denton Classic Pilates

What is your favorite thing about your workspace?

My studio is a small private training space located inside Denton Sports Chiropractic. One on one lessons are true to the tradition of Pilates. Plus, keeping my overhead small has allowed me to stay profitable. Denton Sports Chiropractic is the perfect home for me because the space offers so many different wellness modalities all by women practitioners. I feel so proud to be part of the community at DSC that has such a fun and supportive culture in addition to offering such exceptional services.

Do you have a personal and/or professional motto or mantra that you call upon during tough times? What is it and what does it mean to you?

After years of having a black and white mindset and being so hard on myself, this business has forced me to utilize more of a growth mindset. In fact, this may be one of the greatest things I’ve gained from owning a business. Every day I tell myself to take one step in the right direction. Some days it’s a big step and some days it’s a small step but it keeps me constantly moving forward.

How do you pick back up on moving your business forward when perhaps feeling uninspired?

My clients are my biggest inspiration and motivate me to be the best teacher I can for them. Helping people feel strong and capable is such an honor and I take it seriously. I am constantly trying to find ways to challenge them, communicate better with them and ultimately help them feel better than when they arrived. Staying focused on their needs so far has kept me moving in the right direction.

What have you gained so far from being a part of the AccelerateHER cohort?

AccelerateHER came at the perfect time because not only have I learned so much but also having time each week devoted to bettering my business as I get up and running has propelled me in ways I could not have achieved on my own. Before opening Denton Classic Pilates I knew nothing about running a business. I never took a business class in college or had a need to learn about business for any reason. AccelerateHER has given me space to learn as I go, gain confidence in the fact that I have a real business, and have the support of the other members of my cohort. I truly look forward to our meetings each week, hearing about their successes and challenges.

Name a woman or gender-expansive individual, past or present, whom you admire or look up to. Why?

Although this woman isn’t a public figure, my chosen sister, Candice Griswold, is someone I look up to specifically in business. She is an entrepreneur with businesses in real estate and the arts, works a job in tech but more importantly she encourages everyone she comes in contact with to meet their full potential. She has been my personal business consultant and cheerleader. She is equal parts fun, enthusiasm, hard work and laser focused determination. Denton Classic Pilates wouldn’t be here without her.

Learn more about Julie Pavelek and Denton Classic Pilates at her website here! And Don’t miss out on seeing Julie and the rest of the 2025 AccelerateHER Cohort at the Wrap Event on January 29th, 2026. RSVP Here.

AccelerateHER 2025 Cohort Spotlight: Katina Butler

We are so excited to highlight Katina Butler, founder of Hood Sensory, a brand born from lived experience, curiosity, and deep care for community. What began as a simple question about her sons and their need for comfort during an uncertain time grew into a powerful mission rooted in sensory support, cultural identity, and style. Drawing from decades of experience across healthcare, creativity, advocacy, and entrepreneurship, Katina has built Hood Sensory as a space where comfort, care, and representation come together.

In this spotlight, Katina shares the story behind Hood Sensory, how her personal journey shaped the brand, and the purpose that continues to guide her work.

How did you come up with your business concept? What inspired you to start your own business?

Hood Sensory started in the summer of 2020, in the thick of a global pandemic, with one question: Why are my three sons wearing hoodies in the summertime? They were in middle school, high school, and young adulthood at the time. I started noticing how they and their friends were using clothing like hoodies and other makeshift items as comfort tools. It sent me down a rabbit hole of neurodivergence, sensory needs, and emotional regulation. I learned about adaptive apparel and found very few solutions that actually looked good or felt like they were made with my culture in mind. Hood Sensory was born out of that moment, emboldening me to create a garment that checked all the boxes for comfort, comprehensive sensory support, and style—something stylish, multi-functional, and rooted in lived experience.

What’s your background? Could you tell us how each of these disciplines emerged in your work?

My background is layered. I originally came to Denton over 30 years ago to study music. I also “fell” into healthcare administration and consulting, with now over 25 years of experience. Over this time, I grew as a music creative and songwriter and became an author, a justice advocate, and an innovative entrepreneur. I have also co-hosted a successful podcast and co-authored a book. I wear many hats, but cohesively. My healthcare experience amplifies my empathy and advocacy because the industry’s gaps affect real people. My creative work gives me the imagination and storytelling to connect with others. My justice work keeps me centered on who I am building for. Hood Sensory is where it all comes together.

What led you to take your work from an idea to pursuing it as a business?

This was never just a side idea. From the lightbulb moment, I was sparked to commit to building it all the way. It started with curiosity to connect with my sons. It quickly shifted to advocacy and expanded into a desire to serve underserved and overlooked communities that need tools like this. I realized the hoodie could be a first step in supporting mental health, disability awareness, and neurodivergence, and that we could change the narrative on what and who it’s all supposed to look like.

How did you find your brand identity?

The brand identity came from lived experience. I didn’t want Hood Sensory to feel clinical or sterile. I wanted it to feel relatable, bold, safe, stylish, and rooted in culture and care. The name “Hood Sensory” felt like the perfect fit. It speaks to the literal hoodie, but also to the neighborhoods and communities we come from, starting with being born and raised in Memphis, Tennessee. It holds meaning for identity, connection, and belonging. The brand reflects who we are. It is comfort, style, and soul.

Do you have a personal or professional motto you call on during tough times?

Yes. I hold on to the truth that my steps are ordered. Even when the path is unclear, I trust that I am being guided, not just in the big decisions but in the smallest details. That belief keeps me grounded. It reminds me that I do not need permission to build what I know is needed. I do not have to wait to be invited in. When things feel uncertain, I remind myself that this work has a purpose. We are not just solving a problem. We are creating space for people to feel seen and supported.

How do you pick back up when you are feeling uninspired?

I go back to my faith and my roots. My spiritual foundation, along with my community of my husband and sons, my parents, siblings, and our extended family and friends. Our tribe. My connection to the people who ground me, and the reminder of the shoulders I stand on, always bring the vision back into focus. The clarity comes when I remember that this work is connected to something bigger than me. I am not just building a business. I am building something that reflects the care, creativity, and calling that shaped me.

What have you gained so far from being a part of the AccelerateHER cohort?

AccelerateHER has given me the structure and support to dream boldly and build strategically. The cohort is full of women and an extended community who are creating out of lived experience. That has been both affirming and inspiring. It reminds me that I do not have to compartmentalize who I am. I can be a founder, a mother, a creative, and a justice advocate all at the same time. I am learning how to own my voice and take up space in business without shrinking my story.

Name a woman or gender-expansive individual you admire or look up to. Why?

I look up to my mother, Brenda Stone. She is gentle and powerful in presence, what I call a blue flame. She taught me to lead with care, faith, and quiet strength. She is a retired nurse and a seamstress who learned from the generations of women before her. She made clothes for me and my siblings growing up, using her hands, her faith, and her skill to create beauty and dignity through every garment. That legacy lives in me. I am still sewing, just in a different way. And I hope I carry her same spirit of love, excellence, and intention in everything I build.

Learn more about Hood Sensory and their mission at their website here.

AccelerateHER 2025 Cohort Spotlight: Alexandra Murray

We’re proud to introduce Alexandra Murray, a 2025 AccelerateHER Cohort whose journey into life coaching grew from her own transformation. After experiencing burnout and feeling stuck in her career, Alexandra found a path that allowed her to reconnect with purpose and now she helps others do the same. As a certified life coach, she’s passionate about guiding people through clarity, confidence, and growth as they build lives that align with who they truly are.

● How did you come up with your business concept? What inspired you to start your own business?

In Feb. 2024 I left my 10+ year corporate career in Healthcare Marketing to pursue my passion to become an entrepreneur. I had months of personal development to figure out what I wanted to do in my next chapter. I had a list of my top 10 values as my guiding principles and so I came up with the idea of creating my own marketing agency - it’s the best thing I could think of (it checked 80% of the boxes on my values list). When I left my job, at the end of February, I already had everything lined up from my website to my vendors - I was ready to go! After I left, my very wise husband told me just to take a break and make sure this is what I wanted to do before I jumped into my Marketing Agency. I thought he was crazy because I was ready to launch, but I took a few weeks. One day, I wasn’t doing anything productive and was actually doom-scrolling on Instagram Reels, like an adult, when I came across an ad for Jay Shetty's very own “Jay Shetty Certification Coaching School”. At that time I was a big fan of Jay Shetty, his teachings, philosophies, books, and his podcasts. But I didn’t know what a coach was, I had never heard of a coach, and I most certainly didn’t know it was a job/career you could have. So, because I loved his message, I called the school, took what they told me a coaching career entailed back to my list of values I wanted as an entrepreneur and I realized it checked 100% of the boxes. With the main one being “helping others”. I was sold and so I went back to schools to become a Jay Shetty Certified Life and Success Coach.

● What’s your background? Could you tell us how each of these disciplines emerged in your work?

After I got my certification, it took me a minute to figure out what my niche would be in coaching. I was like every other coach and wanted to help and serve everyone. I quickly realized that I was serving no one. I realized that one of the areas I naturally excelled at in my corporate career was growing others and helping them reach their full potential and when I started to network I realized that I was surrounded by entrepreneurs, business owners, and career-driven individuals who could use my coaching to help them with their mindset to unlock their fullest potential so that they too could thrive in their business. Although I don’t work on websites, social media or do project management, I also realized that I can help new entrepreneurs through the difficult task of choosing, building out, and managing their vendors in the marketing arm of their business so I use my skillset to advise them on that side of their business too.

● What led you to take your work from an idea to pursuing it as a business?

For ten years, I was in the corporate world, waiting for recognition, continuously asking for permission to go to the next level, and at the same time, dealing with toxic bosses and leaders. All that stress and unhappiness eventually led to depression, and it was so bad I had to start taking antidepressants for the first time ever. That was my wake-up call. I knew I had to make a big change, so I started a self-discovery journey to figure out my life's purpose and find my joy again. That massive shift gave me the courage to quit my job and launch my own business as a business coach. Now, my mission is to help other entrepreneurs and business owners move past burnout to build successful, purpose-driven businesses that give them peace, freedom, and real fulfillment.

● Do you have a personal and/or professional motto or mantra that you call upon during tough times? What is it and what does it mean to you?

Yes, I probably have to many as I am a big believer in affirmation, reframing, and I love me a good motivational quote! So here is just a few:

■ Action builds confidence (keeps me moving forward, small steps, and anxiety at bay)

■ Rest is part of my strategy, not a weakness. (keeps me from feeling guilty when I feel like I am being lazy)

■ The hard work you are avoiding is probably the exact step/move you need to make to get to the next level. (moves me past fear)

■ Smile or you’re doing it wrong. (This comes from my favorite ultra runner who has run 100 miles a week for the past 4 years; if he can smile through that, so can I)

■ Goals are a place to come from, not a place to get to. (This is embodiment to me, no destination in mind but enjoying the process of creating and doing. Not just getting to the end)

● How do you pick back up on moving your business forward when perhaps feeling uninspired?

I try to stick to the plan, not my mood. I also go for getting something done and not perfection, meaning. If I plan on working for an hour but only get in 15 minutes, I celebrate that instead of beating myself up. I still showed up for myself and didn’t abandon it 100%; 25% done is still better than 0%.

● What have you gained so far from being a part of the AccelerateHER cohort?

I love everyone I have met in the cohort and all the mentors who have come into the room and taught us something. Every week I feel like I am making progress that otherwise I would of never of made! I have my budget done for next year!! That’s such a win for me. It makes me feel seen and less a lone knowing that there are a group of women who are working just as hard as I am with lots of ups and downs, wins and losses, self-doubt and confidence, all at the same time.

● Name a woman or gender-expansive individual, past or present, whom you admire or look up to. Why?

I admire Kamala Harris because she embodies strength, resilience, and trailblazing leadership in the crazy world. All of her firsts: first woman, first Black woman, and first South Asian American to serve as Vice President, she represents what is possible and progress. Her confidence, intelligence, and unapologetic voice is undeniable, and the way she inspires women to lead boldly, break through barriers,and own their power without apology.

Find out more about Alexandra on her website at https://www.unleashucoaching.com/ .

5 Ways to Finish the Year Strong

Believe it or not, the 4th quarter is here! It’s the season for reflection, strategy, and (hopefully) a little celebration. Whether you’re wrapping up a big year or building momentum for the next one, these simple, practical tips can help your business finish 2025 on a high note.

1. Revisit Your Goals

Take a look at what you set out to accomplish this year. What’s still within reach? Where have you already made progress? Refocusing your energy on what matters most can help you end the year with purpose instead of pressure.

2. Refresh Your Marketing

’Tis the season for fresh ideas! Add a fall touch to your marketing, whether that’s a social campaign, a local collaboration, or a small thank-you promo for loyal customers. It doesn’t have to be complicated to make an impact.

3. Invest in Relationships

Your customers, collaborators, and community partners are the heartbeat of your business. Take a moment to say thanks. So send a note, spotlight a client, or simply reconnect with people who’ve supported you this year.

4. Get Your Finances in Order

We know it’s not the glamorous part, but cleaning up your books now means a smoother start to the new year. Review your expenses, organize receipts, and set aside time to check in with your accountant or bookkeeper.

5. Celebrate the Wins (Big or Small)

As entrepreneurs, we don’t always pause long enough to appreciate how far we’ve come. Host a small team lunch, grab coffee with your accountability partner, or just take a minute to acknowledge your growth. You’ve earned it.

The bottom line: Q4 is a chance to slow down, tighten up, and celebrate progress while setting the stage for what’s next. Stoke is proud to be part of your journey, and we can’t wait to see how you finish strong this year.

Spotlight: Heather Steele + Randi Skinner of VBM Strategy

This month, we’re highlighting Stoke members Heather Steele and Randi Skinner, the powerhouse team behind VBM Strategy. With experience spanning brand strategy, messaging, and organizational development, they came together around a shared passion: helping leaders gain clarity and build aligned, meaningful growth. Their story is rooted in collaboration, purpose, and a belief that strategy should begin with vision.

Hear more about their journey into business partnership and beyond.

What led each of you into the world of strategy, marketing, and business development, and how did those paths eventually converge into launching VBM Strategy together?

We came into strategy from different but complementary directions. Heather spent years helping organizations clarify their messaging, have a website that actually helps their business, and scale through custom systems. Randi came from the world of storytelling and brand strategy—helping leaders communicate who they are, not just what they sell.

Over time, we both kept running into the same challenge: leaders were making decisions in silos. Marketing wasn’t connected to strategy. Growth wasn’t connected to people. And vision often lived only in a founder or CEO’s head. We realized that the missing link wasn’t more marketing—it was alignment. That’s where VBM Strategy was born.

What was the moment or realization that made you say, “We should build this together,” and what did those early conversations look like?

It honestly started with the simple fact that we just wanted to work together. Running a business can be incredibly rewarding—but it can also feel a little lonely at times. Having great minds around you makes the work more dynamic, creative, and fun.

We’ve always told our clients to adopt a “who, not how” mindset: stop asking how you can hustle more, and start asking who you can lean into to help make things happen. When we launched VBM Strategy, we took our own advice. We asked, “Who can I partner with to fill the gaps and make this stronger?”

It also didn’t hurt that we already had a strong business friendship built over six-plus years. We respected each others’ character, work ethic, and creative process—and knew our skills complemented each other perfectly. Once we started collaborating, it just made sense. What began as shared frustration over how disconnected strategy and marketing often were quickly turned into the spark that became VBM Strategy.

It was a collaboration that just clicked. We were both consulting with clients who needed more than a single solution—they needed someone to help them connect the dots between their vision, what they wanted to protect and how marketing can come alongside to be a change agent. 

Our early conversations were all about frustration, honestly. We’d say, “Why are we watching leaders work so hard but still feel stuck?” Those brainstorming sessions turned into whiteboard sketches, frameworks, and eventually the foundation of what became the Vision Value Model™. 

For those who may not be familiar, how would you describe the Vision Value Model™ in simple terms, and why was creating that framework so important for your work?

At VBM Strategy, we believe strategy should start with clarity—not just about what you do, but why it matters. The Vision Value Model™ helps business owners align their marketing and growth strategies with the bigger picture of what they want their business to do for them.

When we are working with clients on their Blueprint Marketing Strategy we take a vision-first approach. 

Vision goes beyond selling more or hiring a team. It’s the integrated view of where your personal and professional goals intersect. Whether you realize it or not, you’re building your business toward a greater outcome—retiring your spouse, traveling more, transitioning to a family member, or preparing for a sale.

We begin by defining that integrated vision: What do you truly want your business to make possible for your life and family?

Once vision is clear, we identify your guiding values—what must be protected above all else to move you closer to that vision. We call this the PiPP framework, which helps define and prioritize what matters most:

• People

• Impact

• Process

• Profit

All are important, but one must lead. Prioritizing your PiPP focus ensures your marketing becomes a true change agent—not just noise.

Next, we develop goals that reflect your vision and values—not rigid SMART goals, but what we call M.E.S.S.Y Goals:

• Mission-Aligned

• Exponential and Earnest

• Sifted from the Heap

• Simple & Memorable

• Uniquely Yours

Sometimes the best goals are big, bold, and a little messy. What matters is that they’re real, relevant, and rooted in your mission.

Only after vision, values, and goals are aligned do we develop the tactics—email, social, digital, web, and beyond. Because who cares about a tactic if it doesn’t move you closer to your vision or protect what you value most?

The Vision Value Model™ ensures every strategy we build drives clarity, alignment, and meaningful results—helping you grow your business and your life in harmony.

You work with leaders at pivotal transition points—scaling, leadership shifts, or even preparing for exit. What do you think most founders misunderstand about strategy during those seasons?

Many founders treat strategy as something you build after you grow, when it’s actually the thing that makes growth sustainable.

During transition seasons, the instinct is to move faster—but that’s usually when you need to slow down and clarify what still fits and what doesn’t. 

Founders often underestimate how much strategy is about communication: getting your team aligned, your clients re-engaged, and your systems ready for what’s next.

Values are core to your work. What does values-driven marketing actually look like in practice, and how does it change the way a business shows up or makes decisions?

Values-driven marketing means your message isn’t just about what you do—it’s rooted in why you do it, how you operate and most important what you want to protect. It shows up in the tone of your brand, the partnerships you say yes or no to, and how you measure success.

When marketing is anchored in values, you stop chasing trends and start leading conversations that actually matter to your audience. It builds long-term trust instead of short-term attention. This is one of the key things that we address during the PiPP framework portion of our Marketing Blueprint Strategy process. 

Partnerships can be powerful and also challenging. What have you learned about working together, what makes the partnership work, and how do you divide strengths?

We like to joke that we share a brain—but with very different hemispheres.

What makes our partnership work is communication, respect, and clarity. We both know where the other shines and lean into those strengths instead of competing. 

People often assume we’re related—which probably says more about how much time we spend together than anything else! The truth is, we genuinely love working together. A whiteboard session with us is an hour well spent because we innovate the heck out of things. But with that creative energy comes a need for balance—especially as we grow. We’ve learned to divide execution based on strengths—ours and our team’s—and to recognize when not to both be in the room.

Two key things keep our partnership healthy and scalable:

1. Clarity through frameworks. Tools like The Working Genius and DiSC help us understand how we each work best and how to build balanced teams.

2. Alignment through values. Our VBM Values are more than words on a page—they’re our decision filters. Protecting time, honoring energy, and trusting each other’s instincts are non-negotiables.

We’ve also learned to release control when it’s not needed. If one of us feels strongly about something and is willing to lead it, the other steps back. That mutual trust gives us freedom—and it’s the same kind of clarity we help our clients build into their own teams and businesses.

Randi Skinner + Heather Steele at Stoke Coworking

Looking back, what has been one of the most defining or gratifying moments in building VBM Strategy so far?

Hearing a client say, “I finally feel clear again,” never gets old. That moment of clarity—when everything clicks—is why we built VBM Strategy. Whether it’s a founder realizing they can finally take a vacation for the first time in years, or a team seeing how their daily work connects to a larger vision, that’s the kind of impact that fuels us.

We’ve celebrated plenty of wins along the way, but the most gratifying ones are when that clarity happens inside our own walls—when someone on our team finds their own vision and feels truly aligned and integrated. Watching our framework come to life internally, seeing our people grow, and investing in them as whole humans—that’s what makes all the work worth it.

Where do you see VBM Strategy heading next and what excites you about the chapter you’re building now?

We’re in a season of scaling—taking our Blueprint Marketing Strategies and putting the Vision Value Model™ fully to work. Over the next 12 months, our focus is on depth and expansion: refining our systems, empowering our team, and helping more organizations build alignment between their vision, values, and growth.

As innovators, it’s tempting to keep creating new things (and we have no shortage of ideas!), but this chapter is about being rooted. 

We’re intentionally holding space to strengthen what works—to scale with purpose and clarity. What excites us most is knowing that this next phase isn’t about doing more; it’s about doing what we do best, at a bigger impact and a deeper level.

For entrepreneurs reading this who feel “stuck” or unsure of their next move, what’s one piece of guidance you would want them to hear?

Get clear before you get busy. Most business owners aren’t lacking effort—they’re lacking direction.

If you’re feeling stuck, take a step back and revisit your vision. Ask: “What do I actually want this to look like three years from now?” The next right move will come into focus once your vision does. And of course there’s always the step of reaching out to us if you need a little help getting started. 

Stoke is a big part of your work rhythm. What do you value most about being part of this community at this stage in your business?

Stoke gives us the structure and energy of a team environment without losing the freedom of entrepreneurship. It’s a space full of people who are building, creating, and dreaming—so there’s a natural current of inspiration here.

We love that it’s not just a place to work, but a community that pushes us to think bigger, connect deeper, and show up as our best selves in business and beyond.

Find out more about VBM Strategy at their website: https://vbmstrategy.com/ .

Spotlight: Aaron Smith of Turnsole Health

This September, we are so excited to feature Stoke member, Aaron Smith, founder of Turnsole Health. Aaron’s entrepreneurial journey spans from building and selling Flexcare Solutions, a company that grew to 36 clinics across six states, to launching his latest venture aimed at solving one of healthcare’s toughest financial challenges. His story is one of persistence, vision, and a passion for problem-solving.

• To start off, can you tell us a little about your background and what led you into the healthcare space?

I come from a software development background, having started my career in travel and banking. In 2003, my wife (then girlfriend) Melanie mentioned that Baylor Healthcare was struggling with their disease management software. We convinced Baylor to partner with us on building version one, which gave us the experience and credibility to take the product commercial. About a decade later, we sold the company to Healthways, by which time we had grown to serve roughly 230 hospital systems.

• What inspired you to launch Flexcare Solutions, and what was the vision when you first got started?

After the Healthways acquisition, I joined Optum, where I was introduced to a new class of drugs called infusible biologics. These therapies are remarkably effective but also very expensive, and insurance approval is often a major barrier. Physicians were deeply frustrated because patients’ care was delayed. My co-founder and I realized that if we could solve this bottleneck, we could build a company that delivered these therapies faster than the competition. That insight proved right: from a single clinic in Oklahoma City in 2019, we expanded to 36 clinics across six states by 2025.

• In the early days of building Flexcare, what were some of the biggest challenges you faced as a founder?

Operating brick-and-mortar clinics is tough. Construction, maintenance, procurement, inventory, and cash flow are all challenging individually—and when combined, the learning curve to survival was steep. Then COVID hit, shutting down all sales calls for eight months. That was terrifying, but our patients kept coming for treatment, which helped sustain us.

• Looking back, what do you think were the key factors that contributed to Flexcare’s growth and success?

We had a unique differentiator that resonated with both patients and providers. Market tailwinds gave us the opportunity to raise growth capital. And my co-founder was the perfect complement—bringing skills that balanced mine, along with the same persistence and drive to push through challenges.

• You recently sold Flexcare Solutions — what was that process like, and how did it feel to reach that milestone?

It was long and stressful. The process with Optum took 10 months from negotiations through diligence and closing. We worked 60–80 hours a week the entire time, which took a toll on our families. The feeling afterward was a mix—relief that we achieved such a daunting goal, euphoria from the win, and sadness knowing the team would split up. It felt a bit like winning a high school state championship: unforgettable, but also the end of a special chapter.

• What lessons did you learn from the experience of building and then selling a company?

First, learn to delegate quickly the things you’re not good at. Focusing on what you and your company do best is what creates real differentiation. Second, as long as you have capital and creativity, there’s always a path forward. Many times we didn’t know exactly how we’d solve the problems in front of us, but persistence—just continuing to move forward—always led us to a solution.

• After such a big achievement, what excites you most about your next chapter with Turnsole Health?

The chance to build something even bigger. In healthcare, payments can take up to 180 days, and no one has a reliable way to forecast monthly collections. In such a low-margin industry, this uncertainty stifles growth and can even sink companies. If we can build a solution that accurately predicts payments, we’ll enable our customers to grow faster and with more confidence.

• Can you share a little about what Turnsole Health is and what makes this new venture different from your past work?

Turnsole Health is a fintech platform that delivers white-labeled treasury solutions for healthcare providers, automating reconciliation, posting, and payment analytics to generate reliable cash flow visibility and forecasts.

• What keeps you motivated as an entrepreneur, especially after already having reached such a big milestone?

I love building teams and solving problems—it’s genuinely fun. I get bored on vacation, my kids are teenagers who prefer me in small doses, and I’m not much of a golfer. For me, the only real option has always been to find the next problem worth solving.

• Finally, what advice would you give to other entrepreneurs who are just starting out on their journey?

Stay focused on solving a problem people will pay you to solve, surround yourself with people whose skills complement yours, and don’t underestimate the importance of persistence. Success rarely comes from the first version of an idea—it comes from sticking with it until you refine it and the right opportunity emerges.

To learn more about Turnsole Health, visit the website here.

The Importance of Celebrating Your Wins as a Small Business

Running a business often feels like sprinting a marathon. There’s always a new goal to reach, a new challenge to solve, or a next step waiting for you on the horizon. In the middle of that hustle, it’s easy to overlook something that doesn’t always feel essential: pausing to celebrate how far you’ve come.

At Stoke, we know small business owners and founders work hard every single day. But here’s the truth: celebrating your wins isn’t just nice, it’s necessary.

Why Celebrating Matters

Celebration is more than balloons and cake (though we always love a delicious slice of cake!). It’s about creating momentum, boosting morale, and building resilience.

• Momentum: Every milestone, no matter how small, fuels your next big leap.

• Morale: Recognition gives your team, even if it’s just you, the confidence to keep going.

• Resilience: Celebrating helps balance the stress that naturally comes with entrepreneurship.

When you make celebration part of your business culture, you give yourself and your team the encouragement to keep pressing forward.

Celebrating Stoke’s 9th birthday

What Counts as a “Win”

Wins don’t have to mean doubling revenue or opening a new office (though those are awesome!). Wins can also look like:

• Signing your very first client.

• Launching a website or new service.

• Hiring your first team member.

• Completing a big project you’ve been working toward.

• Simply making it through a tough month with lessons learned.

If it moves your business forward, it’s a win worth celebrating.

Practical Ways to Celebrate

You don’t have to throw a party every time you hit a milestone (unless you want to!). Small, intentional moments of recognition can have just as much impact.

• Share your milestone on social media to inspire your community.

• Treat your team to coffee or lunch.

• Write a thank-you note to clients or collaborators who helped make it possible.

• Create a “wins wall”, this can be physical or digital, to track your progress.

• Take 10 minutes to reflect and simply say out loud: “We did that!”

Celebration can be public or private, loud or quiet,  the point is to acknowledge progress

The Ripple Effect

Here’s the best part: when you celebrate, you don’t just lift yourself up, you encourage your team, your clients, and your community. Celebrating wins shows that your business is thriving, builds trust with your audience, and helps create a culture of gratitude that attracts both customers and talent.

By sharing your milestones, you also remind other founders and small businesses that progress, in any form, deserves recognition.

As you look ahead to what’s next, take a moment to reflect: what’s a recent win you can celebrate right now? Maybe it’s landing a new contract, finishing a rebrand, or even just surviving a busy season.

Whatever it is, don’t rush past it. Take the time to celebrate, because every step forward is worth honoring.

Now go out and celebrate! 

Spotlight: Anthony Najera of Colectivo Creative Media

We’re excited to highlight Stoke member Anthony Najera, founder of Colectivo Creative Media. With over a decade of experience producing video content in the DFW area, Anthony and his team bring stories to life on screen, especially those that raise awareness for causes and spark meaningful change.

Anthony shared more about his journey, the inspiration for Colectivo, and how he continues using storytelling to make a difference. Here’s a look at his story:

What inspired you to start Colectivo Creative Media, and how did the idea first come to life?

My old boss actually gave me the idea after chatting about how to better represent my work to potential clients. I’d been working for years just as a freelancer under my own name, but struggling to land the larger projects I wanted to take on. By starting a company, a potential client would see me as much larger than I really was and able to tackle projects beyond the scope of a single person. 

In mid-2020, I finally decided to move on the idea, utilizing much of the free-time I had during lockdown. Built a website, portfolio, LLC, bank account, all the things a small business would need. Then in 2021, I left my full-time job to be completely on my own, under Colectivo Creative Media.

Can you share the meaning behind the name Colectivo Creative Media and why it felt like the right fit?

Colectivo (collective) was chosen with the intention of inspiring collaboration and a team of creatives that it takes to take on any project.

The name has a few origins and details that are important to me. Primarily, the name needed to signify the services we provide. I didn’t want someone to just see a single word and wonder, “huh, what does Colectivo do?”  Incorporating “Film Production”, “Videography”, and ultimately “Creative Media” was important. It was also vague enough that we could potentially take on projects like photography, animation, or other similar mediums.

Additionally, being Latino owned, I wanted to incorporate Spanish in some way. One, as a personal touch, and two, as a way to signal to clients with similar cultural backgrounds that there’s a production company for them in their community.

Anthony Najera - Colectivo Creative Media

What has been your proudest moment since launching your company?

The proudest moment was the transition from working on other peoples’ projects to being able to  sustain my business through my own projects. At the beginning, I often played a role in someone else's production and doing the job for the day. About 3 years ago, I essentially stopped working on other production company’s projects and solely focused on my own. Each year, we’ve steadily grown in the amount of projects Colectivo is doing, producing larger budget projects, and increasing the overall revenue from our projects in a year.

Lastly, I’m incredibly proud about the amount of jobs we’ve been able to create with our various projects. While Colectivo does not have any additional full-time employees, the film industry is built upon freelancers and we’ve been steadily increasing the amount of freelance opportunities available. It feels great to see friends and collaborators paid and to be a part of that.

What’s one challenge you faced early on in building Colectivo Creative Media and how did you overcome it?

There are quite a few, but one that sticks out is knowing my worth, both in time and money. As Colectivo is a project based company, there are moments where work is slow and I’m itching for income. I’ll get an inquiry where the proposed budget is well-below standard (maybe insultingly) and/or the client seems like they’ll be a challenge to navigate. In moments of desperation, I’ve taken those projects and regret them every time.

It can be a challenge to turn away work when you’re hungry, but in the long-run it's proven beneficial. I’m not killing myself over peanuts and it allows me to focus more thoroughly on my awesome clients. This was very tough to manage the first couple of years in business, but in the long run it increased my standards as a company and the services I can provide.

How has being part of the Stoke community influenced or supported your business journey?

Stoke has been a great resource in my business journey. I’ve been able to find collaborators and use the community as a resource in my business needs. It's also been fun to help others who are starting their journey who are looking to the Stoke community and their resources for help.

What kinds of projects or clients do you specialize in, and what makes your approach unique?

I think we specialize in working with clients who are looking to take narrative risks and tell a unique story. Sure, we can do the standard paint-by-numbers corporate approach that can be ubiquitous in my field, but when clients have allowed us to tackle their project with creative freedom, they’ve always been blown away by the results.

How do you hope your work with Colectivo Creative Media impacts your clients and the broader community?

While Colectivo does a lot of work with larger corporations and brands, I love when I get to work with local organizations and businesses. This means creating content and media that has an effect on my community directly and will be seen by my friends and neighbors.

For the past 2 years, I’ve made it a point to focus more on not only working on local projects, but keeping our budgets and spending local. That means hiring local freelancers for our crews, offering opportunities to film students at UNT, utilizing local locations for filming, and even ensuring our food and coffee is provided by Denton based establishments. Keeping money local is what would really impact the broader community.

What does a “day in the life” look like for you as a media company owner?

You want the real answer or the #entrepreneur-life answer…

Every day is different and depends on the projects we currently have in development and their stage in the production pipeline.

If a project is on the horizon, I spend a lot of time preparing for that shoot. Meetings with stakeholders, other production partners, crew, and talent. Visiting potential shoot locations, building documents so my team knows how we’re approaching the project and what we’re delivering. Lots of emails, crossing T’s and Dotting I’s to ensure everything is in place for the actual shoot days coming up.

Shoot days can be exciting because it looks so glamorous. Big camera, lenses, lights, crew. Lots of moving parts that come together to make a pretty image on screen. These days can be very long, as a standard shoot day is 10hrs, plus commute and all of the extra time I put into it to ensure it goes well. This is where I’m having the most fun, honestly, but also the most exhausting part of it all. 

After a shoot day, we begin post-production, so either myself or someone on my team will begin editing the project. This turnaround can be days (lighting fast) or months. Once that’s completed, we’re onto the next one, or finishing another project that’s happening simultaneously. 

While that all seems like a lot, there are many days with very little “production” going on and it's much like any other business. Paying bills, answering emails, and a whole lot of waiting for a new project to reach out. When it's busy, it feels like you don’t have enough time, when it's slow, you’ll wonder if you’ll ever work again. 

What’s next for Colectivo Creative Media, are there any exciting projects or goals on the horizon (I already know there are!)?

Last month we produced a fun project announcing the new Garland Public Library. This project was a lot of fun and a blast to shoot. The turnaround time was incredibly fast (1 week), but we managed and are super proud of it. 

Check out the video here: https://vimeo.com/1101284800

On the horizon, we’re continuing to produce content in virtual reality for use cases in public health. We may have an opportunity to go to some really breathtaking locations for the project, but that’s still in the works.

Anthony Najera - Colectivo Creative Media

For more information on Colectivo Creative Media visit the website here.

Why Supporting Local Businesses Matters, Especially for Small Businesses

When small businesses support other small businesses, the ripple effect goes far beyond a single transaction. It’s more than just buying a product or service; it’s investing in your community, strengthening the local economy, and creating a cycle of support that uplifts everyone.

Strengthening the Local Economy

Dollars spent locally tend to stay local. Studies show that for every $100 spent at a small business, $68 of it is reinvested back into the community, through wages for employees, local suppliers, and neighborhood improvements. When small businesses choose to hire, shop, or outsource locally, that money circulates multiple times, building economic resilience right where it’s needed most.

Building Community Connections

Small businesses aren’t faceless corporations; they’re owned and run by neighbors, friends, and fellow entrepreneurs. Supporting each other creates a web of trust and connection. When one business thrives, it often opens doors for others,  whether that’s a delicious local coffee shop sourcing pastries from a local bakery, a marketing agency hiring a local photographer, or a boutique collaborating with a local artisan.

Creating a Greater Impact

The truth is, small actions make a big difference. A single contract, a purchase order, or a referral from one small business to another can be transformative. Unlike working with large corporations, where your dollars disappear into a much larger system, supporting your neighbor has a visible, immediate impact. You’re not just fueling business growth, you’re fueling dreams, stability for families, and opportunities for your community to flourish.

Why It Matters Now More Than Ever

In times of economic uncertainty, small businesses are often the first to feel the squeeze, but also the ones most capable of adapting, innovating, and leading with heart. By intentionally choosing local and supporting one another, small businesses create a collective strength that helps entire communities weather challenges and build a brighter future.

Supporting local isn’t just a nice idea, it’s a powerful strategy. When small businesses collaborate and invest in each other, they create a thriving ecosystem where everyone wins.

9 Years of Stoke: Fueling Denton's Creative & Entrepreneurial Spirit

This summer marks nine years since we opened our doors at Stoke, Denton's coworking space and entrepreneurial hub, and what a journey it's been.

Back in 2016, Stoke started with a vision: to create a space where creators, founders, freelancers, and dreamers could come together, find support, and grow their ideas into thriving businesses. Today, we’re proud to be the home base for a dynamic community of entrepreneurs and innovators who are actively shaping the future of our local economy and culture.

We’ve evolved over the years, and today Stoke spans over 9,000 square feet of coworking space which includes twenty private offices, thirty dedicated desks, and shared office amenities. Our members enjoy access to conference rooms with whiteboards and TV’s, reliable printer/copier/scanner access, and a shared kitchen that’s always stocked with coffee, tea, soda water, and locally brewed beer.

Programming That Powers Progress

Over the past nine years, we've built a strong foundation of entrepreneur support programs and community-focused events that meet people where they are and help take them where they want to go:

• 9 years of mentorship and coaching to help entrepreneurs navigate the highs and lows of building a business. Early on mentorship was office hours and 1:1 mentorship. It evolved to small group mentorship with an expert since 2020, which was virtual through 2024 and we began hosting these in person in 2025.

• 7 years of Flint Conference, our annual day-long event which draws 100 creators and founders each year looking to learn, grow, and connect which started in 2019. This event has showcased dozens of speakers, breakout sessions, hands on workshops, panel discussions, and networking opportunities with 100 local entrepreneurs - all designed with the needs of local entrepreneurs in mind.

• 5 years of AccelerateHER our incubator program designed specifically to support female founders in building scalable, sustainable businesses. Since it’s inception, we’ve provided workshops, coaching, accountability, and access to our work space for the over 35 women that have been through this program and continue to support the AccelerateHER Alumni through quarterly meetups.

• 3 years of hosting Denton Pitch Competition through which we’ve providing local startups with the platform and resources to attract funding, feedback, and visibility. Since 2022 we have coached the 28 business that pitch their plans for growth to a panel of judges , and have put over $30,000 directly into the hands of Denton based entrepreneurs.

• Just last year, we launched a new series of networking events tailored for Denton's vibrant community of creatives. Spark Creative Mixers are a way for creative entrepreneurs to come together to connect and gain knowledge about running a business in a community of their peers.

These programs have sparked new ventures, accelerated growth, and created ripple effects across our local economy and culture of creativity and small business that thrives in Denton.

The Impact We’re Making

Stoke has become a cornerstone for Denton's entrepreneurial landscape, a place where hundreds of people have come not only to work but to belong, to be challenged, to get support, and to take bold steps in their business. We've helped local founders turn side hustles into full-time careers. We've supported artists in building creative businesses. We've helped innovators find co-founders, clients, mentors, and meaning in their work.

As we celebrate this milestone, we’re also looking to the future. We are excited to be expanding our footprint into an additional 3,000 square feet which includes 8 private office, and improved mail/copy room, and a multi use room that can be used for trainings, workshops, and large meetings.

More space, more programs, more support, and more stories of people who took the leap, and found what they needed to keep going right here at Stoke. We’re proud to play a role in a Denton that is more collaborative, creative, and entrepreneur-friendly than ever before.

Whether you’ve been with us since the beginning or just recently discovered us, thank you for being part of this community. We’re here because of you and we are here for you. You may have to work, but you don’t have to work alone.

Here’s to the builders, the creatives, and the big dreamers. Here’s to 9 years of Stoke.

FlintConf 2025: Denton’s Creatives and Entrepreneurs Lit the Spark

On May 8, 2025, the Patterson-Appleton Arts Center creatives, entrepreneurs, service providers, and big-dreamers packed the space for FlintConf 2025, a full-day event built for connection, growth, and unapologetic honesty about what it really takes to run a business.

Presented by Stoke with support from the City of Denton, FlintConf is more than a conference, it’s a home base for Denton’s doers. Here's what made this year’s event unforgettable:

The day kicked off with breakfast and coffee sponsored by The Local Circuit. Heather Gregory, Executive Director of Stoke, opened the morning by sharing why FlintConf exists: to create space for inrpiration, shared learning, and the good that can come when entrepreneurs gather together..

Educational and Inspirational Speakers

Emily Roden, founder of ReadyRosie and Frankly, delivered a keynote that was equal parts inspiring and enlightening. She shared the behind-the-scenes realities of building a tech-based educational platform from Denton, highlighting the pivots, doubts, and lessons learned along the way.

Elle Hall of Girlfriend’s Budget led a dynamic workshop on “Budgeting Like a Boss.” Elle brought her signature mix of financial wisdom and empowering energy, helping attendees break down how to manage money in their businesses without shame or confusion.

Juli James led an interactive session - MVP Prototype Showdown, a rapid-fire session showcasing early-stage business ideas. Participants saw firsthand how experimentation and feedback can transform an abstract concept into something tangible. The ideas prompts were challenging, the ideas were inspired, and the pitches were hilarious.

Creative Connections

We added a few new components this year as we thought about what would be helpful to the attendees. We offered free fun headshots with Will Milne during the lunch hour were a great way to provide professional photography assets to attendees. Additionally, we invited anyone who wanted to the opportunity to introduce themselves and their business to help ignite connections during our networking breaks.

Two rounds of breakout sessions in the afternoon gave attendees a chance to go deep on topics like using AI to enhance and streamline processes, learning tools to address burnout, and understanding how to fight imposter syndrome and find your confidence in the works of entrepreneurship. These sessions were designed to be tactical not theoretical and the feedback was clear: people left with tools and knowledge they could use the next day.

The final speaker, Monique Segovia of The Brown Thumb and winner of the 2024 Denton Pitch Competition closed the day. In her talk, “Rooted in Growth: How Authentic Marketing Can Build a Loyal Small Business Community,” Monique showed how marketing can be an act of care, not just strategy. Her story of building a plant business grounded in identity, accessibility, and joy brought the audience to their feet.

The day wrapped with Happy Hour at Harvest House, where the conversations kept flowing. Over beers and kombuchas, FlintConf attendees reflected, celebrated, and continued planting seeds for what’s next.

You showed up. You asked brave questions. You celebrated each other. You reminded us that business building doesn’t have to be lonely, it can be collaborative, creative, and human. We’ll see you next year for FlintConf 2026. Until then, keep building, keep connecting, and keep that spark alive.

Why You Can't Miss FlintConf 2025

Big ideas. Practical skills. Real community. FlintConf 2025 is Denton's premier event for creatives, entrepreneurs, freelancers, and small business owners who are ready to spark their next chapter. Presented by Stoke Coworking, this high-energy, one-day conference is your chance to step out of the daily grind, plug into real inspiration, and leave with the tools and the people to move forward faster.

Whether you’re launching something new, scaling something great, or figuring out your next move, FlintConf is built for you.

Here’s why you need to be there:

Five Reasons You Should Attend FlintConf 2025

1. Gain Real-World Business Skills from Proven Entrepreneurs
FlintConf speakers aren't just talking theory, they're sharing personal, battle-tested lessons. Emily Roden, founder of ReadyRosie and Frankly, will dive into The Critical Trimesters of a Start-up, helping you anticipate the early challenges every new business faces. Elle Hall, of Girlfriend’s, Budget, will show you how to Budget Like a Boss, ensuring your finances can fuel (not sink) your dreams. Whether you're launching, growing, or pivoting, these sessions will give you practical tools to strengthen your business foundation.

2. Connect With Denton’s Boldest Creative and Business Minds
The conference is intentionally designed for authentic connections. You'll start the day networking over coffee and breakfast, have a chance to collaborate during breakout sessions, and wrap it all up with a relaxed happy hour at Harvest House. We’ve also made sure to make a little time for connecting to the folks in the room throughout the day through, the Starter Offer Lab Workshop with Juli James (Eqall and Stoke Coworking), networking break, and an hour long lunch. Whether you're a service provider, a creative entrepreneur, or a budding startup founder, you’ll find your people here.

Headshots provided by Will Milne

3. Walk Away With a New Professional Headshot and a Stronger Brand Presence
It's time to update that LinkedIn photo (no more cropping yourself out of a wedding photo!). FlintConf attendees get a professional headshot included with their ticket during the lunch break. Great branding starts with a strong, approachable presence, and this small but mighty perk helps you level up your digital footprint instantly. These aren’t any old headshot either, they will be creative and colorful (the photographer will create colorful shadows) so they are perfect for designers, musicians, and folks looking to add a more artistic headshot to their brand assets.

4. Learn How to Innovate, Market, and Scale Authentically
Beyond big-picture talks, FlintConf gives you tactical strategies for marketing and innovation. Dive into Rooted in Growth with Monique Segovia of The Brown Thumb to learn how authentic marketing can build a loyal small business community. Plus, breakout sessions after lunch allow you to dig deeper into niche topics with experts and peers who are navigating the same challenges you are.

5. Spend a Day Investing in Yourself (With Great Food, Great People, and Great Energy)
Sometimes the biggest breakthroughs happen when you step out of your routine. FlintConf gives you permission, and the perfect environment, to focus on yourself and your growth. You’ll be fueled by great coffee, a delicious lunch, new connections, and tangible momentum to take back into your work. Plus, a celebratory happy hour at Harvest House ensures the day ends on a high note, Denton-style.

Ready to Stoke the Fire?

FlintConf 2025 is more than an event, it’s a spark for something bigger.
Join us on May 8 for a day of learning, collaboration, and celebration with Denton’s most creative minds. Let’s build businesses, brands, and communities that thrive together.